Blog

Field notes from building AI products

Honest playbooks from real engagements — what worked, what didn't, and the templates you can steal.

Featured · Playbook

How we ship AI-first MVPs in 6 weeks

The opinionated stack, the cuts we make, and the metrics that actually matter pre-launch.

8 min readFebruary 10, 2025
AI

RAG vs Fine-Tuning: a founder's decision tree

When retrieval beats fine-tuning, when it doesn't, and how to keep your AI budget sane.

11 minRead
Design

Why we build a design system on day one

Tokens, primitives, and the compounding velocity unlock for product teams.

6 minRead
Growth

Pricing your SaaS without guessing

A practical framework for value-based pricing your AI product before launch.

9 minRead
Engineering

Scaling Postgres to your first 100k users

Indexing, partitioning, and the production checklist we use on every launch.

12 minRead
Growth

Founder-led sales for technical teams

The 30-day playbook that took our last client from 0 to 12 design partners.

7 minRead